Monday, April 2, 2007

Gap designer collaboration

Gap Inc. is the latest mass retailer to jump on the emerging designer collaboration bandwagon. The San Francisco-based retail giant, who’s currently actively searching for a new CEO, has enlisted 2006 CFDA/Vogue Fashion Fund winners Doo-Ri Chung of Doo.Ri, Kate and Laura Mulleavy of Rodarte, and Thakoon’s Thakoon Panichgul to design a limited-edition collection of specially designed pieces that will be sold at Gap stores. While details remain mum, according to sources, each designer was given a white button down shirt with which to create their own unique design, to be manufactured and marketed in tandem with Gap's upcoming white shirt campaign.

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