Thursday, April 26, 2007

It's in the bag

Thousands of die hard fashion lovers have again been left empty handed following a last bid to own Anya Hindmarch's "I'm Not A Plastic Bag" tote. The iconic bag, which was designed in collaboration with eco group We Are What We Do, went on sale for the final time at selected Sainsbury's stores and prompted round-the-block queues - some of which started at 3am!!!! - at the 400 stores stocking it. The 20,000 bags offered in the final phase for the limited edition must-have sold out within an hour - sending disappointed must-have worshippers scurrying home to their PCs to see whether the price tag for the bags selling on eBay had reduced at all. "It is tempting to increase the amount of bags on sale to ease people's frustration and spread the message," Hindmarch said. "Unfortunately, we said they are limited edition." If you're yet to nab one, all is not lost - limited edition versions of the bag have been produced for sale in the US and Japan this summer. To get your hands on the super-exclusive, international re-incarnation, log onto for more details. A pre-ordering facility will open soon.

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