Monday, April 16, 2007

Moschino in shades

Moschino SpA has inked a licensing deal to create, develop, and distribute a new collection of Moschino eyewear with Allison SpA. The five-year, renewable agreement will see the production of initial prototypes in August 2007, when 50 exclusive eyewear models—25 sunglasses and 25 glasses—will be presented to the press.
Allison SpA currently manufactures eyewear for brands like Gianfranco Ferré, Missoni, Vivienne Westwood, Dunhill, Mercedes-Benz, and Romeo Gigli. The collection will be characterized by Moschino’s playful graphic icons, starting with the hearts that will be applied to the majority of the models, as well as the peace symbols, question marks, studs, and leopard prints for the acetate frames.

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