Tuesday, April 3, 2007

On the lookout for Storm Models

Kate Moss' modeling agency, Storm, aims to find the next big face, scouring the UK between now and Friday in association with T4. This week, the Channel 4 show is asking model hopefuls to email or send photos in to the Storm office before live broadcasts every morning. Winners will front the autumn/winter 2007-8 advertising campaign with Gio Goi, the label founded to clothe Britain's coolest bands which is now a byword for edgy urbanwear - The Rolling Stones, Pete Doherty and Vivienne Westwood are all fans. "We are especially excited about this competition as it is the first time wannabes will automatically be photographed for a major advertising campaign - previous competitions have offered shoots and spreads in magazines, but never a full-on campaign - it's a fantastic opportunity," says Storm's Paula Karaiskos. "T4 has a huge following and we are hoping to find some great looking people we can work with at Storm. The best part is, we can choose as many winners as we want, so if the standard is really high - the more the better." Storm founder Sarah Doukas, who spotted a teenage Kate Moss in JFK airport back in 1988, will herself be helping to choose the winners. Fancy yourself as a cover boy of girl? Log onto www.stormmodels.com

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