Friday, April 13, 2007

Prada goes tank

Prada has teamed up with Rem Koolhaas’ think tank, AMO, for a 27-piece collection of limited-edition tees called—what else?—Obvious Classics #1. Based on “billboards from the future” that Prada first displayed as large-scale projections during its men’s S/S 07 show, the tees take a tongue-in-cheek approach to the fears and desires shaping culture today, suggesting such concepts as style-boosting pills and dream injections. The US$160 white cotton shirts will be available starting this Sunday exclusively at 22 Prada stores worldwide.

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