Revlon's Fantastic Two - Jessica Alba & Beau Garrett
Ok, I admit it, I finally have an excuse to put up a pic of Jessica Alba since she is - as my male friends put it - annoyingly H O T. Anyway, here goes...
Revlon has tapped two new starlets to shine in its upcoming campaigns, announcing Jessica Alba and Beau Garrett as its next faces.
Alba will be featured in a global advertising campaign for the new Revlon 3D Extreme Mascara that will include television, print, in-store and internet placements. Directed by Ellen Von Unwerth, the campaign’s first television commercial for 3D Extreme Mascara will launch in the U.S. market July 2007, with a comprehensive print campaign following in August 2007. "I'm honored to be joining the Revlon family,” Alba said in a statement. “Revlon celebrates diverse, dynamic women of every walk of life and I'm proud to be associated with a company that is so involved with women's causes and issues."
Garrett, meanwhile, who is currently at work with Alba filming Fantastic Four: The Rise of the Silver Surfer, will represent the brand for various products released in 2008. “Beau is a beautiful young woman and a talented star on the rise,” said Elizabeth Crystal, senior vice president of Color Cosmetics. “We are very excited that she will be working with us on the Revlon brand."
Alba and Garrett join the likes of Halle Berry, Eva Mendes, and Sheryl Crow, all of whom have starred in recent Revlon campaigns.
Alba will be featured in a global advertising campaign for the new Revlon 3D Extreme Mascara that will include television, print, in-store and internet placements. Directed by Ellen Von Unwerth, the campaign’s first television commercial for 3D Extreme Mascara will launch in the U.S. market July 2007, with a comprehensive print campaign following in August 2007. "I'm honored to be joining the Revlon family,” Alba said in a statement. “Revlon celebrates diverse, dynamic women of every walk of life and I'm proud to be associated with a company that is so involved with women's causes and issues."
Garrett, meanwhile, who is currently at work with Alba filming Fantastic Four: The Rise of the Silver Surfer, will represent the brand for various products released in 2008. “Beau is a beautiful young woman and a talented star on the rise,” said Elizabeth Crystal, senior vice president of Color Cosmetics. “We are very excited that she will be working with us on the Revlon brand."
Alba and Garrett join the likes of Halle Berry, Eva Mendes, and Sheryl Crow, all of whom have starred in recent Revlon campaigns.
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