Monday, April 30, 2007

Song Hye Kyo for Celine

To be honest, I got this info about two weeks ago and was just too lazy to post it and forgot all about it, and now it's already out in the open. Aiyah!! Anyway, better late, than never.

Celine is teaming up with Korean hottie Song Hye Kyo for their F/W 07 season to produce a new version of the “Bittersweet” bag. Song Hye Kyo decided to use its shape and to reinterpret it according to her own trendy tastes.

“Having travelled extensively throughout Asia, I have found that Asian women have become more active and have obtained more freedom in modern society,” explains Celine’s artistic director, Ivana Omazic. “Today, I am delighted to have worked closely with Song Hye Kyo for this new creation and to be a part of an innovative project that opens up our company onto the world. I sincerely believe this bag represents the new voice of Asian women.”

A limited edition collection will be available in Asia only. Part of the proceeds from the sale of the bag will be donated to a local children’s charity under Song Hye Kyo’s name.

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