Wednesday, May 2, 2007

Ms. Moss for Topshop

While the Madonna H&M stuff hardly moved off the shelves, people went crazy about the new Kate Moss Topshop line. The Moss caused utter pandemonium on Oxford Street Monday night, but this time it was in the name of cheap-chic fashion. The supermodel was on hand to personally unveil her capsule Kate Moss Topshop 90-piece collection at its flagship store.
Indeed, outside crowds stood six deep and snaked around three full blocks, while photographers and press were relegated to standing on ladders to get their photo ops and stories. At 8:00 p.m., Moss, clad in a red $390 bias-cut dress of her own design, helped count down “Five, four, three, two one!” moments before appearing draped in the window as a live mannequin. After 10 minutes of posing for photos and observing the hordes of shoppers queued up outside, Moss slinked back inside and upstairs, where she rejoined a posse of British socials and editors—including Alexandra Shulman, Katie Grand, Lily Cole, Sadie Frost, Bella Freud, Peaches Geldof, and Katy England (Moss’ line consultant)—all of whom went mad during a champagne reception, picking out pieces for themselves. Even the store itself had been transformed—think: purple couches, black walls with images of swallows, birdcages, and leopard print floors—to mimic Moss’ own home.
The publicity coup was impressive, to say the least. Only 200 guests were allowed in at any one time, and each shopper was limited to five pieces. Moss’ face was splashed across the covers of nearly every British paper and news and entertainment television program. Needless to say, the reaction to Part II of the Kate Moss Topshop launch—next Tuesday night at Barneys New York in Manhattan—will be of intense scrutiny.

1 comment:

Anonymous said...

Who is the operator for Topshop in Hong Kong? Any shops confirmed?