Max Mara launches bridal wear
Italian fashion house Max Mara is venturing into bridal wear. The collection will consist of 20 to 30 different styles in a range of three colours – white, ivory and pink. The dresses will be accompanied by veils, stoles, costume jewellery and footwear, all of which are produced in-house. Styles in the first collection include empire-waist dresses, halter-necks and straight sheaths in chiffon, taffeta and duchesse satin. Prices will range from €600 to €1,500.
The same team of designers that works on the line of cocktail and evening gowns has designed the bridal collection, which will hit about 50 Max Mara stores and a select number of multi-brand stores in Italy, France, Germany Greece this month. If the trial run is a success, the brand will roll out the complete collection worldwide. “We are responding to a specific request by our customers,” a spokesman said of the decision to introduce bridal wear. The company prides itself on offering its clients options for every occasion. “Bridal wear was still a big gap.”
The same team of designers that works on the line of cocktail and evening gowns has designed the bridal collection, which will hit about 50 Max Mara stores and a select number of multi-brand stores in Italy, France, Germany Greece this month. If the trial run is a success, the brand will roll out the complete collection worldwide. “We are responding to a specific request by our customers,” a spokesman said of the decision to introduce bridal wear. The company prides itself on offering its clients options for every occasion. “Bridal wear was still a big gap.”
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