Sunday, April 1, 2007

No Fur for Prada

Prada is to become the first Italian fashion house to sign up to Peta's campaign to drive fur out of fashion. Miuccia Prada, after her show, announced she was “bored with fur.” In the fashion dictionary, boredom simply means 'not on trend'. Either Prada is supporting out of an alliance to ban cruelty to animals or the House simply feels it's a little too last season. But with Prada considered to be the leading fashion house for trends, Peta is hoping it will influence other designers to follow.
In 2008 it will be 20 years since Miuccia Prada launched her first womenswear collection, but the critics of her fur-less Fall 2007 show in Milan were as ecstatic as ever. "Milan's most aware designer has thrown a wrench in the fashion works," concluded Suzy Menkes in the International Herald Tribune. "What was new? Everything ... For all the weirdness of her vision [she is] light years ahead of the rest."

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